Bud Light and Budweiser clients came to us with a problem: How can we rekindle the love for Bud Light while at the same time attract the loyal Budweiser audience during the summertime?
Easy. Fire up the grill.
Now, grilling fits the Off-Premise channel like meat and potatoes, specifically Large Format, but On-Premise is a different story.
So, how do we bring these two iconic brands together under a grilling umbrella that can fit any channel?
Let's give grillers and their crew a summer's worth of beer, pro-level gear, plus meet-and-greets with our roster of celebrity talent.
This is how it all came to life in-store.
And here are the elements:
Small Spectacular
Display Wrap
Corner Board
On-pack Sticker
Suction Cup
Cooler Door Decal + Handle
Floor Decal
Aisle Violator
Aisle Violator
Case Stacker
Cross Merch Case Stacker
SMT Ice
