Conn's HomePlus believes in home. That means everyone, no matter their situation, should have access to the things that make their home their own.
Our goal was to show the audience how Conn's HomePlus shifted from being credit advocate to home advocate.
That's how the Plus Life was born.
My partner and I concepted and developed the campaign idea for the rebrand.
The Plus Life platform was centered around the things that fill our home–a sofa is not only a sofa, it's the best seat in the movie theater, plus your cozy reading nook, plus the place to talk to a good friend. And in the plus is where the living gets good.
In ordinary and extraordinary ways, our furniture, appliances and electronics took a back seat and allowed our protagonists to shine.
With a library of 32 vignettes in two different languages, the span evergreen and holiday specific executions, we have created hundreds of renditions of these spots.
Featuring different categories and/or tentpole event offers.
Highlighting the RTBs of the brand in new spaces for them like OTT.
And, of course, social.
The Plus Life has also become the platform to announce to new markets that Conn's HomePlus is now in their town.
And more is coming. With new ways to open the stores that ladder back up to the campaign idea, The Plus Life is a 360 approach that is making sales happen for our clients.