Conn's HomePlus had a big dilemma. Even though they had a great tool for people to get their furniture, appliances and electronics in the Low Payment Finder, they weren't aware of it or simply didn't know what it was.
They were also in need of media that could drive online to start their credit applications going.
So, we had 60 to 90 seconds to tell the story in a fun and engaging way. Problem was that it needed to be in both languages and shot at the same time.
When we were concepting this project, couple of things kept coming back to me –Don Francisco from Sábado Gigante and Pat Sajak from Wheel of Fortune.
That's how the Make It Happen/Hazlo Una Realidad Game Show was born. A simple way to tell the story that would appeal and engage both cultures.