Big Y is a retailer that plays in the northeast region of the U.S.
One of the key ways they reach their shoppers is with a magazine free to pick up in store.
Since 2019, we redesigned, renamed and revamped their magazine to increase engagement. We also added a digital version of the magazine to reach a new and younger audience in a new channel.
Along with my art director, we planned the content of each monthly magazine. Then I wrote the cover page and the articles on each magazine.
Go ahead. Judge it by the cover.
Magazine spreads to spread the love.
